Loan Officer Life: Hustle, Heart and Homeownership
Welcome to Loan Officer Life, the show for mortgage pros who want to lead, adapt, and thrive in today’s ever-changing housing market. Hosted by Brian Vieaux, President & COO of FinLocker and 35-year mortgage industry veteran, this show dives deep into the real-world experiences, tools, and strategies that modern loan officers need to build lasting relationships, grow their business, and guide more homebuyers to homeownership.
Each episode features candid conversations with top-producing loan originators, fintech founders, real estate influencers, and leaders who are redefining success in mortgage lending. From lead gen and digital marketing to financial literacy, referral partnerships, and the latest housing trends, we cover what matters most to mortgage professionals on the front lines.
Whether you're a new loan officer looking for tactical advice or a seasoned originator focused on long-term client retention and financial wellness, Loan Officer Life delivers with every episode.
New to Loan Officer Life: Hustle, Heart and Homeownership?
MISMO at 25: How It’s Quietly Powering the Mortgage Industry’s Future
For our 150th episode, we’re going back to the roots—and looking ahead. Brian sits down with Rick Hill, President of MISMO, and Amy Moses, who leads business development and engagement at MISMO, for a crash course every loan ...
Recent Episodes
The HELPER Act: Why One Loan Officer Won’t Stop Fighting for Teachers…
In this raw, no-filter episode of Loan Officer Life , I sat down with Marine Corps veteran and mortgage advocate Sam Royer—one of the loudest and most persistent voices behind the push for the HELPER Act . What followed wasn’...
MISMO at 25: How It’s Quietly Powering the Mortgage Industry’s Future
For our 150th episode, we’re going back to the roots—and looking ahead. Brian sits down with Rick Hill, President of MISMO, and Amy Moses, who leads business development and engagement at MISMO, for a crash course every loan ...
Attract, Don’t Chase: Realtor Class Strategy with Geoff Zimpfer - Loa…
Teaching vs. Chasing: How Loan Officers Can Win the Realtor Game with Geoff Zimpfer What happens when a former Tony Robbins coach who now teaches thousands of loan officers how to grow with intent joins Loan Officer Life? You...
How to Grow in a Down Market: Natalie Overturf's Playbook for Winning…
Loan Officer Life – Hustle, Heart, and Homeownership Episode: Meet Natalie Overturf – Culture, Content & Competing with the Bigs In this high-energy, real-talk episode, Brian Vieaux sits down for the first-ever face-to-face c...
The Growth Mindset Playbook with Jason Frazier on the Loan Officer Li…
Show Notes:Guest: Jason Frazier – Mortgage Strategist, Creator of Growth Notes, Co-Author of The Green Zone ProjectTopics Covered: [00:00] Brian welcomes Jason Frazier with humor and gratitude [02:00] The origin story: how Ja...
Building the Ultimate Loan Officer Coaching Community – with Scott Hu…
It’s here — the FIRST sponsored episode of Loan Officer Life, and we’re bringing the fire with none other than Scott Hudspeth, founder of MLO Live and host of the electric RETR Morning Show. In just 90 days, Scott and I have ...
The Art of Showing Up: 3 Simple Strategies To Stand Out - Kyle Draper…
The Art of Showing Up: How Loan Officers Win with Education, Technology, and Consistency In this powerful live session, Brian Vieaux, President & COO of FinLocker, teams up with content coach and speaker Kyle Draper to delive...
How Early Engagement Boosts Loyalty: J.D. Power’s Game-Changing Mortg…
Why Engaging Borrowers at the "Point of Thought" Changes Everything | Loan Officer Life ft. Bruce Gehrke, J.D. Power In this powerful episode of Loan Officer Life: Hustle, Heart & Homeownership, host Brian Vieaux sits down wi...
High Tech, Higher Touch: How Top Mortgage Advisors Are Winning in Tod…
In this episode of Loan Officer Life: Hustle, Heart & Homeownership , Brian Vieaux welcomes Jake Vermillion from Mortgage Champions for a candid, tactical, and energizing conversation about what separates top-performing loan ...
Loan Officer Life: Hustle, Heart & Homeownership - Bill Killmer, Jame…
The Power of Mortgage Advocacy (MAA Spotlight)Welcome to this powerful episode of Loan Officer Life: Hustle, Heart & Homeownership, where we’re diving head-first into one of the most important, yet under-discussed aspects of ...
Loan Officer Life: Hustle, Heart and Homeownership - The Future-Ready…
In this insightful and authentic episode, Brian Vieaux sits down with Devin Dubuc, National Sales Director at Premier Lending, for a conversation that bridges past experience with future-focused strategies.Devin opens up abou...
Loan Officer Life: Hustle, Heart and Homeownership -Stop Chasing Foll…
Episode Summary: In this powerful episode of Loan Officer Life: Hustle, Heart & Homeownership, Brian sits down with social media prospecting coach @michellebermanmikel , founder of Berman Media Social. Michelle unpacks the tr...
Recent Blog Posts
The HELPER Act: Is This the Next VA Loan?
The HELPER Act, or Homes for Every Local Protector, Educator, and Responder Act, has been generating considerable buzz in the housing and mortgage industries. Proponents believe it has the potential to become a widely utilized and highly beneficial …
Human Connection: The Ultimate Marketing Strategy for Loan Officers
In today's fast-paced digital world, it's easy to get caught up in automated marketing strategies and lose sight of the importance of genuine human connection. For loan officers, building lasting client relationships is paramount to success. In this…
Unlocking Your Potential: The 'Me, Inc.' Mindset for Loan Officers
Welcome back to the podcast blog! In this post, we're diving deep into a concept that can revolutionize your career as a loan officer: the 'Me, Inc.' mindset. This idea, which encourages you to view yourself as the CEO of your own business, is a pow…
About the Host
Brian Vieaux
FinLocker President & COO
I help mortgage professionals win at the point of thought — not just the point of sale.
With 30+ years in mortgage banking and a passion for empowering the next generation of homebuyers, I lead with a mission: shift the industry from transactions to transformation.
At FinLocker, we’re putting financial fitness into the hands of consumers and giving loan officers the tools to engage early, educate often, and create lifelong clients. From startup strategy to national growth, I work with lenders, fintechs, and educators to unlock opportunity through modern tech and meaningful relationships.
Key focus areas:
• Consumer engagement at the top of the funnel
• Fintech adoption & embedded finance in lending
• Empowering loan officers as educators & advisors
• Building scalable, community-first homeownership journeys
Let’s connect if you’re passionate about where fintech meets housing, and how we build trust, tools, and transformation for the future of homeownership.